![]() ![]() ![]() LinkedIn offers you the following 8 ad formats in total but only the relevant ad formats based on your campaign objective will be listed. On the basis of your campaign objective, choose of the relevant ad format. Pro tip: Once you’ve created your audience, always save it so that you can use it again & skip this step in future campaigns. So, avoid wide target & narrow down your audience to reach your most relevant prospects. The best part is LinkedIn allows you to narrow down your target audience a much as you can. However, if your target audience is not listed on LinkedIn Audiences, you can target them based on the specific & relevant audience attributes for the campaign. LinkedIn Audiences can save you a lot of time as you probably have to make little or no changes to the audience attribute and you can move to the next step directly. On selecting your audience, LinkedIn automatically narrows down the audience and creates an audience by adding relevant audience attributes like job roles, group members, education, skills, etc in respective sections.Īdditionally, you can add more attributes to the target audience to expand your reach further by clicking on “Add more attributes (OR)+”. If you’re a first-timer, you can choose one of the relevant audiences for your campaign. LinkedIn has also listed a bunch of audiences based on different audience attributes. LinkedIn allows you to target your potential customers on the basis of various attributes like Education, Campany, Profession, Skills and many more. In this step, you will have to create an audience you want to target through your ad. Now, evaluate the goals you want to achieve from the campaign and choose the most relevant objective. Job Applicants: Choose this objective to show your ads to people most likely to view or click on your job ads to apply.Website Conversion: Choose this objective to show your ads to people most likely to take the actions on your website which are valuable for your business.Lead Generation: Choose this objective to show your ads to people most likely to fill out a lead generation form.Video Views: Choose this objective to show your videos with people most likely to watch.Engagement: Choose this objective to show your ads to people most likely to engage with your ad or follow your company.Website Visits: Choose this objective to reach people who are most likely to click on your ads to visit your website or marketing landing pages.Brand Awareness: Choose this objective to reach more people just to tell them about your product, services, or company.Under these categories, the following are the objectives – LinkedIn Campaign Objectives are categorised into 3 sections based on the buyer’s journey – Awareness, Consideration & Conversion. In this step, you’ll have to decide what you want your audience to do when the ad appears on their news feed.Īccording to LinkedIn, “choosing an objective helps them customize your campaign creation, deliver the best ROI for your stated goal, & show you relevant reporting”. Now, you’ll be taken to campaign manager page with an account opening form where you will have to assign a name to your ad account, choose currency & associate your respective company page. Now choose “Sponsor your updates” option from the dropdown menu. To create an ad account, open your company page & navigate to the “Admin Tools” menu on the top right corner below “View as member” button. Like other social media marketing platforms, you have to create an ad account on LinkedIn to organize and analyse all your campaigns without affecting the content on the company page. If you already have created your LinkedIn Ad Account then you can skip to the next step. In this blog, I’ll walk you through 8 simple steps to set up an effective & highly convertible campaigns on LinkedIn for your business. In fact, you are in the right place to start with the right foot. So, if you have not tried LinkedIn ads yet but want to leverage it for your business, then it’s not too late yet. Just give it a try and if you will be able to target the right audience at the right time with the right message, you’ll see results for sure. Yes, LinkedIn Ads is quite expensive in comparison to Facebook & Instagram but it’s narrow audience targeting on the basis of their jobs, industry, education and other attributes allow brands to reach individuals from the specific industries that they are targeting & it is worth your investment. It doesn’t matter whether your business falls into the B2B or B2C segment, LinkedIn is now one of the top five popular social media marketing platforms among marketers.Īnd you shouldn’t ignore the platform as well. ![]()
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